Venture Scotland
Overview
Venture Scotland is a registered charity in Edinburgh, UK, focused on helping youth in need through outdoor team-building. I had the opportunity to work Venture Scotland in Spring 2023 on a organization rebrand. My team volunteered with the charity to create a new set of logos, brand guidelines, and product designs.
Duration
January 2023 - April 2023
Team
Roksana Lewandowska/ Rebecca Brown
Project Role
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Art/Brand Lead
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Product Visualization
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Brand Guidelines
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Software
Adobe Photoshop, Adobe Illustrator,
Adobe InDesign
Quick View
The primary concern presented by Venture Scotland was that their brand conveyed the wrong message to potential clients. The current branding looked more akin to an outdoor adventure brand rather than a charity, as seen on charity's website (above).
These issues were corrected by using a rounded primary font to make the brand look more friendly. The logo was also simplified to organic, flowing shapes. The flow between the two figures was used to convey the relation between mentors and teens while also helping with scalability.