Light Warp
Overview
Light Warp is an animation startup founded by Texas A&M University graduates. The company's founder approached me to design the startup's look from the ground up. The commission involved creating a logo with variations, a font pack, a color palette, and brand elements.
Duration
Feburary 2023 - March 2023
Project Role
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Graphic Designer
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Brand Visualization
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Brand Guidelines
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Software
Adobe Photoshop, Adobe Illustrator,
Adobe InDesign
Quick View
Light Warp had a few guidelines when creating the brand; An emphasis on gradients and a primary serif font. When creating the logo I wanted to play on the name. What warps light? I choose a lighthouse to represent the company guiding their clients to a larger audience. Both logo variations have the title text warped to represent the company and how a lighthouse bends light to guide people home.
The brand colors were chosen to help create the gradients that act as overlays and backdrops. I made sure to add enough contrast between colors so that the logo and text could be read against the gradients. An optional glow effect can be added around the logo to enhance the effect of the gradient.